CEA Marketing partnered with Around the House, Inc. to establish a strong digital presence and marketing strategy. The owner, with over 44 years of experience in the industry, moved from selling his multi-million dollar business Kevco, which focused on new construction residential, to his preferred remodeling business, Around the House, Inc. Known for his expertise and reputation, the owner needed a comprehensive digital solution to showcase his extensive experience and personalized approach to home renovations. It was crucial for people to recognize him as the same individual who founded Kevco, leveraging his established reputation as a key differentiator.
The primary objectives were to create a growth-driven website that showcases the owner's extensive experience, personalized approach to larger renovations and remodels, and his reputation as the founder of Kevco. Additionally, developing a cohesive brand strategy, optimizing his Google Business profile, and enhancing his social media presence were vital to expanding his reach and attracting potential clients.
Around the House, Inc. needed to effectively highlight the owner's years of experience, wisdom, and reputation in the industry. It was crucial to establish him as a subject matter expert and trusted professional, particularly for high-end remodeling projects in the $150K+ range. The business required a brand development that utilized the existing logo with adjusted colors to include gold, reflecting a high-end appeal aimed at empty-nester professionals. Additionally, it was essential to demonstrate his involvement in numerous building committees and convey his knowledge and trustworthiness. Making the connection between his past success with Kevco and his new venture was vital to the strategy.
The comprehensive digital presence for Around the House, Inc. successfully highlighted the owner's extensive experience, personalized approach, and reputation as a subject matter expert. The new website's sleek design and user-friendly navigation significantly enhanced their online presence. The optimized Google Business profile and cohesive social media strategy improved their visibility in local search results and engagement with potential clients, establishing a strong online presence in the high-end home renovation industry.
Kelly, Christy and their team have been very professional, communicative, helpful, and timely during the process of website design and implementation. They have been amazing and enjoyable to work with. The quality of the work that has been done has been exceptional. We are extremely pleased with the outcome of our website.
Our strategic approach to creating a comprehensive digital presence for Around the House, Inc. has been instrumental in showcasing the owner's expertise and expanding their reach. The combination of a new, user-friendly website, optimized Google Business profile, and cohesive social media strategy has positioned Around the House, Inc. for growth and success, demonstrating our expertise in executing impactful digital marketing campaigns. Visit Around the House, Inc. to explore their new website and discover their commitment to transforming spaces into dream homes.
