Bob’s Carpet and Flooring has been family owned and operated since 1969, serving Tampa Bay with the largest selection of flooring options from the most trusted manufacturers. With the introduction to a full digital marketing strategy, CEA Marketing helped Bob’s Carpet and Flooring outrank their local competitors and strengthen their reputable position in the Tampa Bay area.
Through a series of brand awareness and product sale campaigns, CEA Marketing has successfully established an online presence for Bob’s Carpet and Flooring that has generated hundreds of marketing and sales qualified leads. Bob’s Carpet and Flooring has also established a higher domain authority on search engines due to a well-optimized website, paid search ads and dynamic retargeting ads that reach audiences on a wide range of digital media platforms.
Through a series of brand awareness and product sale campaigns, CEA Marketing has successfully established an online presence for Bob’s Carpet and Flooring that has generated hundreds of marketing and sales qualified leads. Bob’s Carpet and Flooring has also established a higher domain authority on search engines due to a well-optimized website, paid search ads and dynamic retargeting ads that reach audiences on a wide range of digital media platforms.
Generated 273 sales qualified leads from the paid marketing efforts on Google and Microsoft. Tracked 2,419 individuals who clicked on paid ads and visited one of the 15 showroom locations.
Tracked 921 sales qualified leads in their CRM that came in from paid social, Google, Microsoft, and organic traffic to the website. Tracked 1,538 calls from our paid Google ads, while 10,902 calls were tracked from our Google My Business pages. Generated 116 leads from paid Facebook Ads.
The success of Bob's Carpet and Flooring's digital marketing campaign demonstrates the power of a comprehensive, multi-channel approach in strengthening a local business's online presence. By implementing a strategic combination of website optimization, paid advertising, social media marketing, and lead nurturing, CEA Marketing helped Bob's Carpet and Flooring outrank their local competitors and establish a dominant position in the Tampa Bay area.
