Cardel Homes, a distinguished home builder with a rich 40-year history in Tampa and across Canada, stands out for its award-winning designs and meticulous attention to detail. However, even with these unique selling points, Cardel Homes realized the necessity to revamp their marketing approach to better engage their target audience and drive up home sales.
1) Establish a living brand that would lead to increased Cardel Homes home sales. 2) Improve brand recognition and awareness among local home buyers. 3) Educate prospective buyers about the luxurious craftsmanship and top-notch product design offered by Cardel Homes.
To achieve our objectives, we developed a comprehensive homebuyer guidebook that showcased the various aspects of Cardel Homes' offerings, including:
Each chapter of the guidebook explored a different aspect of the home, which formed the basis for monthly micro-campaigns promoting the smart upgrades offered by Cardel Homes. These micro-campaigns included:
The digital marketing campaign was designed to establish overall awareness and generate leads by educating potential buyers about the unique features and benefits of Cardel Homes.
The Ebook promotion and subsequent micro-campaigns have transformed Cardel Homes' marketing approach. The cohesive strategy has not only improved brand recognition and awareness among local homebuyers but has also led to a significant increase in home sales.
The digital marketing campaign's success was recognized nationally, with Cardel Homes winning an award at the NAHB Sales and Marketing Nationals competition. This recognition serves as a testament to the effectiveness of the innovative approach taken by the marketing team.
The Cardel Homes digital marketing campaign is a testament to the potency of a well-crafted, unified marketing strategy in propelling business growth and success. By concentrating on educating potential buyers about the unique features and benefits of their homes, Cardel Homes not only established a robust brand presence but also fostered a deeper connection with their target audience, leading to a significant boost in home sales.
