Cycle Brewing, the first craft brewery in St. Petersburg, Florida, and a top-ranked brewery in the United States by Untappd, the beer connoisseurs ranking, approached us to revamp their online presence. They needed to update their Google Business page and redesign their Shopify website to better reflect their prestigious reputation and unique taproom experience. Their primary goals were to increase awareness of their taproom and generate more in-person sales while capturing information for newsletters and promotions.
The primary objectives were to update their digital footprint through a website redesign on Shopify and an enhanced Google Business Page. The goal was to increase awareness of their taproom, attract more traffic, highlight their status as the first craft brewery in St. Pete, showcase the vibe and top-ranked beer, and ultimately boost sales. Additionally, they aimed to enhance their online merchandise and beer sales, showcase the unique vibe of local artists and murals, and create a user experience that reflects the brewery's vibrant personality.
The taproom wasn't seeing much traffic, and there were persistent rumors about them being cash-only, which were not true. Additionally, many people were unaware that Cycle Brewing is the first craft brewery in St. Petersburg, an important aspect of their identity. Cycle Brewing needed to remind people of their nationally recognized status as a top craft brewer and drive more traffic to their taproom. Their existing digital footprint was outdated and insufficient in showcasing their top-ranked beer and unique taproom experience. Their website had navigation issues, with an entire section on pasteurization that drew unnecessary attention to past problems. They also lacked SEO copy, using unreadable graphics instead of text, and the site lacked personality and calls to action.
Cycle Brewing's revamped online presence successfully highlighted their unique attributes and corrected misconceptions. The SEO-optimized website content, professional visuals, and user-friendly design significantly enhanced their digital footprint. The Google Business page updates and strategic SEO copy improved their online visibility and customer engagement. The new website and enhanced digital presence have led to increased traffic to the taproom, higher online sales of merchandise and beer, and greater awareness of their unique vibe and top-ranked status.
Our comprehensive approach to revamping Cycle Brewing's online presence has been pivotal in highlighting their prestigious reputation and unique taproom experience. The combination of strategic content creation, professional visuals, and user-friendly web design has positioned Cycle Brewing for increased awareness and in-person sales, showcasing our expertise in executing impactful digital marketing campaigns.
