Keystone Homes, a home builder based in Augusta, Georgia, faced the challenge of competing with several national home builders entering their market. Seeking to scale their company and effectively differentiate themselves, Keystone Homes sought the expertise of CEA Marketing to revamp their marketing strategy and help them stand out in the competitive landscape.
The primary objective was to position Keystone Homes as a leading home builder in the Augusta, Georgia area by refreshing their brand, improving their digital presence, and implementing a comprehensive marketing strategy. By targeting the first-time homebuyer market and showcasing Keystone Homes' unique value proposition, the aim was to increase brand awareness, generate leads, and ultimately drive sales growth.
In a bid to revitalize Keystone Homes' market presence and connect more effectively with first-time homebuyers, a comprehensive marketing overhaul was meticulously undertaken. This initiative began with a detailed marketing audit, which identified both strengths and areas for improvement in the company's digital marketing efforts. Following this, a brand refresh introduced a new logo and a shift away from the color red, establishing a distinct and recognizable identity. The "Find Your Happy Place with Keystone Homes" campaign was launched to emotionally resonate with potential homebuyers and highlight the lifestyle benefits of choosing Keystone Homes.
Additionally, a website redesign enhanced user experience with improved navigation, functionality, and optimized performance. Consistent branding elements were integrated to create a cohesive visual narrative. The digital marketing strategy included engaging social media content, targeted advertising campaigns, and Google Ads to drive traffic and generate leads. Keystone Homes' Google profile was also updated to improve local search visibility. Finally, an engaging brand video showcased Keystone Homes' unique selling points and lifestyle offerings, further strengthening the brand's appeal and fostering a deeper connection with the audience. Each component was carefully crafted to enhance Keystone Homes' brand identity, online presence, and audience engagement.
• Keystone Homes experienced a significant increase in brand awareness and market share in the Augusta area
• The new website and digital marketing efforts led to a substantial increase in website traffic and lead generation
• Social media following and engagement grew considerably, fostering a strong online community
• Keystone Homes' sales skyrocketed from 80 homes per year to several hundred, positioning them as a leading builder in the region
• The "Find Your Happy Place with Keystone Homes" campaign resonated with the target audience, creating a strong emotional connection with the brand
The Keystone Homes marketing transformation demonstrates the power of strategic marketing in scaling a business and competing effectively against larger players. By partnering with CEA Marketing, Keystone Homes successfully refreshed their brand, improved their digital presence, and implemented a targeted marketing strategy. These efforts led to significant growth in brand awareness, lead generation, and sales, firmly establishing Keystone Homes as a leading home builder in the Augusta, Georgia area. The collaborative approach and expertise of CEA Marketing were instrumental in helping Keystone Homes find their "Happy Place" in the competitive home building market.
