Claussen Residential Communities approved us to partner with them on their prestigious project, Old Pelican Bay Estates, to design and develop their website, including creating SEO-optimized copy. Old Pelican Bay Estates is a premier gated community in Fort Myers, Florida, with a rich history of over 35 years in creating elevated beach lifestyles. Claussen Residential Communities also tasked us with creating the Old Pelican Bay Estates brand and logo, as well as their own corporate logo. They needed a comprehensive digital presence to reflect the luxurious and exclusive coastal living experience offered by Old Pelican Bay Estates.
The primary objectives were to create a sophisticated and functional website that showcases the luxury and exclusivity of Old Pelican Bay Estates. The website needed to include SEO-optimized content to improve search engine rankings and attract organic traffic. Additionally, integrating lead generation forms and effective CTAs was crucial to capturing potential buyers' information and expanding the community’s VIP list. We also aimed to develop strong brand identities and logos for both Old Pelican Bay Estates and Claussen Residential Communities.
Old Pelican Bay Estates needed to establish a strong online presence to attract potential buyers and highlight their exclusive coastal lifestyle. They required a visually appealing and user-friendly website that could effectively communicate the community’s luxury amenities, rich history, and exclusive offerings. Additionally, it was essential to implement lead generation forms and calls-to-action (CTAs) to capture potential buyers' information and grow their VIP list.
The comprehensive digital presence for Old Pelican Bay Estates successfully highlighted the community's luxury and exclusivity. The SEO-optimized content and user-friendly website design significantly enhanced their online visibility and engagement. The inclusion of lead generation forms and effective CTAs improved the capture of potential buyers' information, expanding the VIP list and generating high-quality leads. The new brand identities and logos for Old Pelican Bay Estates and Claussen Residential Communities established a strong visual presence and reinforced their commitment to luxury living.
Our strategic approach to creating a comprehensive digital presence for Old Pelican Bay Estates has been instrumental in showcasing their luxury coastal living experience and expanding their reach. The combination of a sophisticated, user-friendly website, SEO-optimized content, effective lead-generation strategies, and strong brand identities has positioned Old Pelican Bay Estates for success. Visit Old Pelican Bay Estates to explore their new website and uncover a lifestyle where luxury is intertwined with the beauty of the Florida Gulf Coast.
