Privada Homes, a brand-new home builder in Sarasota, reached out to CEA Marketing for assistance in marketing its new company. Terry and Eldon, local entrepreneurs in the Sarasota area, wanted to create a building company that offered something unique and different from the existing national home builders in the market.
The primary objective was to build a distinct brand identity for Privada Homes that would differentiate them from competitors and communicate their unique vision of modern coastal living with a charm and character not typically found in the area.
Our comprehensive marketing strategy for Privada Homes involved extensive research and creative development to establish and promote the brand effectively. Here’s an overview of our approach:
Conducted extensive research to create a unique brand name and logo, and developed a comprehensive website to communicate Privada Homes' vision and offerings.
Created cohesive marketing collateral, including print materials, and developed a strategic social media plan to establish an online presence and engage potential homebuyers.
Implemented SEO, Google My Business, SEM, and email marketing campaigns, and produced high-quality video content to showcase Privada Homes' unique offerings.
Designed an inviting sales center and planned events to attract potential buyers and generate buzz around the Privada Homes brand.
Through CEA Marketing's comprehensive branding and marketing efforts, Privada Homes launched as a distinctive and highly anticipated new home builder in the Sarasota market. The brand's unique identity and vision resonated with homebuyers seeking a modern coastal living experience with charm and character.
When Eldon and I founded Privada Homes, we needed a marketing partner to bring our vision to life. CEA Marketing understood our goal and guided us through every step, from brand identity to website creation. Their strategic marketing campaigns generated buzz and resonated with our audience. The sales center and events they designed provided an immersive experience for potential homebuyers. We are grateful for their work and look forward to our continued partnership.
The partnership between Privada Homes and CEA Marketing exemplifies the agency's expertise in creating compelling brand identities and executing integrated marketing campaigns for home builders. From naming and branding to website development, collateral creation, digital marketing, and event planning, CEA Marketing's holistic approach was crucial in establishing Privada Homes as a standout brand in the Sarasota market.